From January to July of 2022, I worked in Qatar Tourism as a digital intern through Memac Ogilvy. During this time I was able to learn new skills and work on a variety of different projects: filming, editing, print and digital design, social media and much more. I was also able to work with VisitQatar and QatarCalendar during the brief seven months.
For Visit Qatar, I designed and developed a creator toolkit, a pdf with all of the offerings that Qatar has to offer. The 39-paged document was designed in Figma and sent to digital creators all over the world. To view the full booklet please send me an email at info@abdullahimrantahir.com.
In May, I visited the top five dessert spots in Qatar. I shot video clips and compiled them into a reel for Qatar Calendar.
I also shot and edited a reel for Zengo, the highest dining experience in Qatar. The restaurant offers views of West Bay and the surrounding Persian Gulf.
Since reels have become the best way to reach new audiences on instagram, I worked on filming and editing as many of them as possible. For some projects that meant quick and easy edits with popular sounds and for others it meant scheduling shoots with external entities, arranging equipment and traveling all over the city!
I also developed a template for the LinkedIn page to showcase all the great media coverage that Qatar has gotten. Articles, authors and websites were isolated and this template was produced. The campaign is still ongoing and is being used on LinkedIn.
For QatarCalendar I changed their branding for Instagram by introducing a new font which made the look of their posts more social. This new design system was used for posts, carousels, stories and reel thumbnails.
The end result event ended up receiving praise from the c-suite of QatarTourism!
Abdullah Imran Tahir 