As a dedicated social media content developer for Qatar Financial Centre, I have had the privilege of honing my skills in graphic design, event coverage, photography, video production, and editing. With a strong presence on LinkedIn, Instagram, Twitter, and Facebook, I am excited to showcase my versatile portfolio and highlight the compelling content I have created for these platforms.
Viral Marketing
Viral marketing rests on two pillars: value driven content and consistency. By fulfilling these principles, we took QFC viral within six months.
One of the many reels I produced on a consistent basis, reached 0.75 M views within first month of posting, quadrupling our instagram following from 7000 to 28,000. The video is currently at 1.7 M views and garnered close to 5500 watch-hours.
The Feed
By strategically and consistently incorporating brand colors and fonts, I have successfully crafted a cohesive Instagram feed that not only captures attention but also reinforces the Qatar Financial Centre’s visual identity.
Multi-Modal Explainer Carousels
Through the use of Instagram carousels, I have taken complex topics related to the financial industry and transformed them into engaging and digestible content. By incorporating a mix of pictures, videos, text, and graphical elements, I have developed insightful and informative carousels that not only educate the audience but also captivate their interest, making it easier for them to comprehend intricate concepts.
When reworking these carousels into LinkedIn posts, I leverage the professional nature of the platform to deliver informative and visually appealing content to a business-oriented audience. By adapting the carousel format to fit LinkedIn’s post structure, I ensure that the valuable insights and engaging elements are effectively communicated to professionals in the financial sector, further expanding the reach and impact of the content.
Most Engaging Post
June 2023
The most engaging post on LinkedIn was a captivating carousel showcasing event coverage, utilizing insights gathered from the event speakers to provide a comprehensive and visually compelling narrative that resonated with professionals in the Islamic financial industry.
Engagement: 25.9%
Click-Through Rate: 23%
Reels
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Event Coverage
Utilizing the power of Instagram Reels, I have successfully covered significant events like MOU signings in a dynamic and engaging format. By capturing key moments, behind-the-scenes footage, and incorporating relevant text overlays, I create visually stimulating Reels that effectively showcase the significance and impact of these events, while keeping the audience entertained and informed.
AskQFC Product Launch
To meet the challenge of showcasing a digital-only product, an AI-powered chatbot on our website, I created a captivating reel to highlight the launch. Through a combination of visually appealing animations, screen recordings and sound design, the reel effectively conveyed the features and benefits of the chatbot, engaging viewers and sparking their curiosity to explore the interactive capabilities of the digital tool.
Conference Speakers
In order to showcase QFC leaders at events where they delivered speeches on complex topics, I crafted engaging reels that condensed their key insights into a digestible and social format. By combining snippets of their impactful speeches, visually compelling graphics, and concise text overlays, the reels effectively communicated the leaders’ expertise and conveyed the essence of their messages, capturing the attention of viewers and encouraging them to engage further with the content.
Recruiter Marketing and Lifestyle
To enhance recruiter marketing efforts, I created a heartwarming social video for Eid that showcased the vibrant office environment and featured enthusiastic employees. By capturing moments of celebration, teamwork, and camaraderie, the video not only highlighted the inclusive and positive work culture but also served as a powerful tool to attract potential talent and convey the company’s values.
Graphic Design
PMI Report Visualisation
When tasked with showcasing complex topics like the PMI financial reports in a social carousel, I meticulously curated the data and transformed it into visually compelling infographics, charts, and concise text. By breaking down intricate financial concepts into easily digestible slides, the carousel effectively conveyed the key insights from the reports, making them accessible and engaging for the audience on social media platforms.
Client Portal Features
In order to effectively showcase the client portal and its robust features, I created a visually engaging carousel that walked clients through the platform’s functionalities and benefits.
My role as a social media content developer for Qatar Financial Centre has allowed me to cultivate a diverse skill set in graphic design, event coverage, photography, video production, and editing. Through the strategic utilization of brand colors, fonts, and maintaining consistency across various social media channels, I have successfully created a cohesive visual identity that resonates with the audience. By incorporating Instagram carousels and leveraging LinkedIn posts, I have effectively conveyed complex topics and insights in visually appealing and informative formats.
Abdullah Imran Tahir 